WPB Community Redevelopment Agency contracts Aqua Marketing to work on rebranding West Palm Beach

The first time I heard about Aqua was in one of our Economic Development Director Chris Roog tweeted out:


Today news came in via the Palm Beach Post that the city of West Palm Beach is contracting with Aqua to work on branding the city.

The idea is to both define the city image and target businesses and industries and urge them to set up shop in West Palm Beach. On top of that, Aqua would find ways to keep businesses in town, and find out why a business left town, or why a business had West Palm Beach on a wish list but ultimately set up shop elsewhere.

Who is Aqua

For a company that is only popped on the scene in March of 2011, Aqua Marketing and Communication, Inc has made quite a name for itself. The St. Petersburg, FL based company has gotten awards for work in the following organizations: Collier County CVB, Amelia Island TDC, Seminole County CVB, Greater Naples Chamber of Commerce, St. Pete/Clearwater Area CVB, Pinellas Suncoast Transit Authority, Florida International Museum, Salvador Dalí Museum

Their website claims that Aqua Marketing:

Offers an interdisciplinary approach, specializing in tourism, economic development, real estate and healthcare industries, and governmental entities.

I’ve got to say, from the website examples that are on the site it looks like they do pretty good work. Other than that, we don’t have a lot more information as to what the scope of this project will be.

This blog entry is day 22 of my 30-Day blogging challenge where I have committed to post a blog every day.

Please read the previous blog entries in this series:

Day 21: WPB Community Redevelopment Agency contracts Aqua Marketing to work on rebranding West Palm Beach
Day 20: Crowdfunding and Cocktails – IdeaBar’s unique live Crowdfunding event
Day 19: Roxy’s 5th annual Beerfest on Clematis Street is Saturday the 30th
Day 18: Startup Weekend, Spending time with the Family & Sweet Sleep
Day 17: Yo! App – creating a business from conception to funding in 24 hours at Startup Weekend West Palm Beach
Day 16: West Palm Beach Startup Weekend – Day 1
Day 15: National Recycle Day: Building the South Cove Natural Area #AmericaRecyclesDay
Day 14: Startup Weekend and West Palm Beach as a Technology Hub
Day 13: Dreyfoos in White is Tonight – Location will be announced at 5pm
Day 12: Inside the Palm Healthcare Foundation in Downtown West Palm Beach on Diabetes Week
Day 11: Honoring our Veterans on Clematis Street – the West Palm Beach Parade!
Day 10: Muses & Visionaries – M&V Magazine & a short chat with Roy Assad
Day 9: What does diversity mean to you? WebMonday & bringing everyone in!
Day 8: Weekend is almost here – Fun things to do in West Palm Beach
Day 7: J. Flynn opening on Clematis – this is an Irish Gastropub, it’s all about the food.
Day 6: Why every small business owner should read the Costco Connection
Day 5: Bee Organics – The new organic café and “lifestyle space” in Downtown West Palm Beach
Day 4: Introducing BarCamp Palm Beach – Monday the 18th of November
Day 3: My top 5 Beaches in Palm Beach County
Day 2: City of West Palm Beach Chili Cookoff
Day 1: It’s November, and I’m Starting the 30-Day Blogging Challenge!