The West Palm Beach Downtown Development Authority (DDA), the City of West Palm Beach and the West Palm Beach Community Redevelopment Agency (CRA) have teamed up to bring new life to Clematis Street with a pop-up, innovative market and retail hub that introduces “Thoroughfare” to Downtown West Palm Beach. Officially opening on Friday, February 28, 2020, Thoroughfare showcases an eclectic group of merchants piloting their concepts on the porch at 314 Clematis Street. The first seven merchants will sell products including food and beverage, clothing, greenery and more. The Thoroughfare pop-up will remain in place until construction in the building commences.
Designed to be an incubator for new businesses, each vendor in Thoroughfare will have individually set hours of operation with majority open on Saturdays. Featured offerings in the pop-up include some familiar names like Oceana Coffee, Cider Donuts and Dina’s Vegan Deli. Owner of popular vegan snack Chunkie Dunkies, will introduce their new concept “Dina’s Vegan Deli” which will offer plant-based cheesesteaks on the weekends. Meanwhile, newcomer and mother-daughter team Bubbly Boba will bring classic Asian teas and drinks featuring tapioca pearls.
In addition, two clothing stores, After5Lux and OddFellows, will be offering stylish options for women and men respectively. Lastly, GROW, a new company aimed to help people live more biophilic, or nature-centric lifestyles will sell succulents and provide services to host mobile parties and events.
“Thoroughfare is a truly local effort to drive unique small businesses into our Downtown district,” said Sherryl Muriente, Manager of Urban Placemaking at the DDA. “Even down to our marketing efforts, design work and build-out, every aspect of Thoroughfare has been created by people who are focused in making our local community thrive.”
Local contribution to this project includes design work by Adam Sheetz of No. 9 Creative, general contracting work from Ben Etheridge, owner of Steel Tie Spirits, and a fun social media scavenger hunt campaign designed by Andres Espinoza of Gamelab, located inside 1909. Designed to drive foot traffic to Thoroughfare, Espinoza’s scavenger hunt will consist of seven creative weekly challenges to engage teams and provide a fun experience of the Downtown district.
“Every scavenger hunt challenge is created to generate awareness on what Downtown West Palm Beach has to offer from an artistic, historic, and cultural perspective,” explained Espinoza. “Not only will the initiative drive business to Thoroughfare, it will also help residents and visitors experience the area in a whole new way.”
Short version: The second annual Fiesta on Flagler (theme: Dia los muertos) is taking place on March 13th, 2020 (Friday the 13th). Tickets are $75/per person and the money goes to support Family Promise & the South End Neighborhood Association.
Friday, March 13th – Flagler Drive
Don’t wait – get your tickets today.
Long version (in which I will do my best to convince you to buy a ticket & join the party):
In a town where you have a party happening every night, at some of the most amazing/opulent venues. It takes a lot to stand out in the crowd.
When planning the first Fiesta on Flagler, we chose not to use one of the standard party venues, but to focus on the natural beauty of West Palm Beach. It was the right choice.
The first Fiesta on Flagler was amazing. It was a beautiful night, with an spectacularly decorated tent on Flagler Drive. Hundreds of friends and neighbors came to enjoy the food, music & dancing.
We had all our restaurants serving Latin-themed food. Los Altos Jalisco, Dr Limon Ceviche Bar, Don Ramon, Aioli, Galley at Hilton, Table 26. There were three bars, with local craft beer, margaritas and other mixed drinks.
Of course there was a mariachi band & cigar rollers.
We had so much fun last year, we’re doing it all over again. This year is going to be twice as big!
Check out our amazing food & drink vendors!
We’ve got more food & drink, new sponsors a bigger tent, more music and more fun. Everything is ready – all we need is you! Don’t miss it. Get your ticket now.
We had over 100 people partying in the street into the night!
Despite our best efforts to get the word out last year, we still had people who were surprised and delighted find this festive event during their evening walk with their dog. Some of whom went home, changed and came out to join the party!
Did you get your ticket yet? OK, let’s continue.
Where is my money going? Tickets are $75 – all food and drinks are included! Unlike some events which serve small portions and tastes, at Fiesta on Flagler YOU WILL NOT GO HOME HUNGRY.
Our amazing vendors are donating the food and drinks, the city worked with us on permitting costs for closing the road (it’s a complex process), so all the money raised is going directly to benefit South End Neighborhood Association and Family Promise of North & Central Palm Beach.
In the first Fiesta on Flagler we raised over $18,000 for the following non-profits.
The South End Neighborhood Association was formed in 2004. Our neighborhood in West Palm Beach, Florida is bounded by Southern Boulevard to the north, the Lake Worth spillway to the south, the intracoastal waterway to the east, and the FEC railway tracks to the west. There are more than 2,500 homes in the South End. Currently we have over 300 households as members and SENA is growing fast!
Family Promise is a non-profit 501 (c) (3) organization dedicated to helping homeless families in our community regain their independence. Currently in Palm Beach County, there are nearly 2000 homeless children registered in Palm Beach County Schools. We invite you to learn more about us and perhaps endeavor to help us in our mission. All donations to Family Promise are tax deductible.
Don’t wait till the last minute. Grab that ticket before they are gone!