How to use twitter – Part One

This is a short primer that I started writing on using twitter. My main goal in writing this is to stress the fact that TWITTER is EASY! Twitter is not something that you should have to hire a third party “Public Relations firm” to do for you! Twitter is something that you can sit down with and get a good grasp on in a couple hours.

Most importantly DO NOT HIRE A FIRM WHO AUTOMATICALLY TWEETS FOR YOU. This is a BAD idea, trust me!!!

The purpose in using twitter is to engage your local community. The more they are reminded of your firm when they are online the more they are likely to choose to give your firm their business.


Clematis Tweetup Handout

Due to popular request, I’ve published the handout that I created for the first Clematis Tweetup. I have gone through it and generalized it, as well as added a couple new articles.

Clematis Tweetup Handout

I will continue to add articles to this document as I publish them in my “How do I get started with Twitter section”.

Click here to view the full online Downtown West Palm Beach Twitter Directory online.


What is a tweetup and why should I attend one?

In a nutshell, a tweetup is a cute name given to a meetup which is attended by Twitter users. If you’re local to West Palm Beach you will probably enjoy attending the Clematis Tweetup, which is held on the 2nd Wednesday of each month in the Clematis District of West Palm Beach.

You can RSVP for the upcoming May Clematis Tweetup here.

Clematis Tweetup #1 Kicks off
Over 40 people attended the first Clematis Tweetup

Tweetups are for meeting friends

Twitter is all about “The Local”. If you use Twitter, you’re more than likely to make friends with people who live and/or work near you. While you will certainly know some of the people you use Twitter with, it’s very likely that you have people you interact with on a daily basis who you have never had the opportunity to meet face to face.

A Tweetup gives you the opportunity to meet up with old friends, put a face/name to a Twitter avatar, and make new friends.

Tweetups are for making friends

Tweetups are social gatherings, very few of which have set agendas. Since Twitter users come from ALL segments of society, you’ll find a wide range of people, interests and backgrounds.

As more businesses start using Twitter you’ll find that professionals and business owners are attending tweetups to gain experience in social media as well as expand their network.

At a tweetup you’ll identify “Twitter Experts”. These are either people who have been using Twitter for several years and have grown a significant group of followers, or individuals from PR or social media companies who use Twitter professionally.

Twitter is also used by local and national media It is very likely that members of your local paper, radio or TV station will be enjoying the tweetup with you.

And the best part about Twitter is that it’s mostly used by normal people like you and me – people who just want to kick back after a long day and enjoy the company of old and new friends. So come on out and enjoy the company!

Warning: Tweetups have been known to be addictive!!! Some people (you know who you are) will drive hundreds of miles to attend a tweetup. Thankfully, FUN has no negative side effects, so use moderation and have a GREAT time.

Suzanne Boyd and Eric Roby from Fox29 enjoying the Clematis Tweetup
Suzanne Boyd and Eric Roby from Fox29 enjoying the Clematis Tweetup

Tweetups are for getting the word out

Twitter users are generally very generous in helping spread the word about events or products they like, and since they are generally followed by hundreds of like minded Twitter users it makes them an extremely useful demographic to have as fans of whatever you are doing.

Getting involved in a tweetup and meeting Twitter users face to face can help you make a useful contribution to the Twitter ecosystem and allow you to avail yourself of this valuable resource.

Warning: Tweetups are not for pushing product. If you are not contributing to the tweetup, but expect the Twitter users to push your product, you may get the exact opposite result.

Tweetups are about getting/giving help

If you are just getting into Twitter, attending a tweetup will be invaluable in getting your Twitter account and follower list started. Make sure you get the Twitter account IDs of every person you meet and then make an effort to engage them when you get back on Twitter.

If you have questions about Twitter or how to use it effectively, make sure you hit up one of the Twitter experts who are attending. If you are an expert in any field and want to contribute your expertise, make sure you let people know.

Experts in Twitter or any other areas are always very generous with advice. Having said that, offering to buy them a beer in exchange for the free advice can go a long way!

Twitter 101 for West Palm Beach Businesses

Note: This article was originally published on You can read the original version at or view or download this presentation.

Every day, local business, organisations and individuals in Palm Beach County use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From stores to big brands, from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

Read on to learn what Twitter is and to get detailed examples of how companies are using it. On these pages, we’ll also reveal how Twitter can help your business right now.

So what does Twitter do for businesses?

Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company. As an individual user, you can use Twitter to tell a company (or anyone else) that you’ve had a great—or disappointing—experience with their business, offer product ideas, and learn about great offers.

Local Dining establishment using Twitter: Forte Ristorante & Wine Bar (@ForteWPB) is located on the corner of Clematis and Dixie in the heart of Downtown West Palm Beach. In an increasingly competitive area, Forte uses twitter to announce special discounts (50% off wine & reverse happy-hour), daily specials, as well as unique additions to their wine menu.